Malmö – Innovation hub – Victoryia Sandberg 🧡

Victoria Sandberg 

* Listening to Nic Scholtysiks *

podcast highlighting female entrepreneurship and the episode of her talk with Victoria Sandberg makes me reflect upon *

my own life especially the one that I got off three years ago in finding my own path and way in life. To go about things differently than was laid upon me.

 all turns into infinity. 

Two brilliant 

queens and minds get together and talk about life, love and gratitude ❤. Victoria Sandberg could have been on the list Forbes 30 under 30 if she wanted to. Instead she chose love and becoming an immigrant in another country. She has spent the last ten years here in Sweden. *

She knew exactly what she left behind; a stellar career with glorious days and future. And on top of that the very fact her being a shark in her previous career 🦈 something that she mentioned herself. 

Working with mostly male colleagues teaching her everything they know. Applying to jobs that were at least two steps up, she nearly nailed every application. My guess is that she had no freaking idea what was coming. She had to re-invent herself all over again. 

She started from the very beginning and to do it with her brilliant mind, she decided to do something entirely else than chasing another trophy 🏆after another. Because love taught her something essential. Love taught her that happiness is not equivalent to 100 pairs of stilettos. Happiness comes from within and in order to be fully committed to her partner, she intuitively knew that she needed to make game-changer changes. 

She understood the depth of her legacy coming from a background with very accomplished family members, it was almost expected of her to succeed in the external world. And so she did with a flare of glamor, hosting one sought-after party after another 🥳. People practically giving her everything at for free just to be in the spotlight with her. She became the IT-girl in the business, in her business. 

This is the life she walked away from. 

Instead, she chose something else. She decided to embark the journey of her lifetime; to figure out what actually makes her heart beat to the rhythm of the essence of who she is. Instead of pursuing with ego, she started chasing butterflies 🦋 and not to mention the beautiful transformation behind them. She started to dive *

into why she had chosen the path she had so consciously 

and perhaps somewhat unconsciously made. 

She started to question her the way she had lived and led up until now, and *

* not only that she started to question the legacy *

of her own making in leading a life with external success

In other words, she traded her 100 pairs of stilettos with a peace of mind. 

She started to long for something more, to connect with people on a deeper level. She started to investigate herself, her own pattern and her own doing when things fell out badly. She started to see resemblance in her own behavior.  She spent her entire savings on therapy.

She dwelled into the legacy of unresolved emotions. It may have come to a great surprise to herself but she no longer needed the life she left behind. All she needed was to embrace herself as she was. Who she was at the time or the version of herself she thought she had to be in order to be seen, loved and cherished. 

She realized that she was not for everyone. She realized something else, she always saw herself as an extrovert but she found someone else, a person, a girl, who is very much introverted and that is highly sensitive to the energies of people around her.

She investigated herself and her own pattern by simply crumbling into nothingness and out of that vacuum something else was *

born. Something manifested first into a dream, shortly after that * a vision. The making of the unmaking was set in motion. She started something very few dares to. She withheld the audacity 

* to figure out a way and a means to lead a life fumbling and * 

* tumbling and rumbling starting with a long hard look in the *

mirror. She started to see her own part and doing in the way *

she had lived up until now. She discovered parts & behavior in herself as well as others. And she admitted her imperfections as she exposed them to broad daylight. 

After not being able to say proper goodbye to her father who passed away in covid, I do believe that on some unconscious level, she decided to break the chain of successes that was laid upon her before she even was born. 

And for the first time in her life, she started to see herself as she is; utterly divine & fractions of failures. I don’t mean in the sense and the paved way with all the expectations that came along with that road. I am talking about something different. 

She started to treat herself with the utmost kind

* ness and respect. She started to embrace her *

vulnerability without running 

away from life. 

She started to listen to the voice of 

her own melody. She started to taste. Smell

Flavour. Savour. Cook. Hook. Get hooked in the *

pursuit of magic. To create magic. To be the radiator of 

* magnificence. She started her own company. She initiated 

She Told Me A Story & subsequently The House. And within 

a year, together with her co founders, she transformed every bit of heartache, sorrow and threw it all into her communities. It *

has all manifested in several hundreds to find peace and solace * in a world that is more upside-down than ever. 

  • We come as a village, is her usual phrase. I can see her in front of me her saying it. 
  • We come as a village with her energy and I can even more hear her voice and the melody of her laughter at the end of her phrase. Her laughter is highly contagious. 

 She is tailor-made. She is seemingly aware of her imprint. She knows the value of growth & learning. She has come to understand her introverted side and she now *

treasures it more than anything. More than any external trophee shiny from afar. 

These days, she’d rather be called the queen of waffles than being on the Forbes list 30 under 30.

She is a great example of that it is not too late and she is not too old to change into a more authentic version 

of herself. And in doing so she takes every beautiful, divine 

and delicate female peers along the journey. She bluntly confesses that she messes up time and again but that 

she is in a place that is rather willing to nurture her 

inner child than buying another pair of stilettos.

She is not only aware of her own mistakes and faults in life but she is also brutally honest about them too. Here is to a woman who has the audacity to be human and authentic in a world that is more concerned about attributes and external looks like fakeness. She is more worried about what kind of legacy we leave behind rather than be bothered if Jennifer lopez and ben affleck are still together or getting a divorce.

You leave with a new pair of glasses in which you view the world and your role in it differently after having listened to this episode.

 However, I do believe that she still wears her stilettos but these days she wears them as a human being crowned 👑 by the mass rather than the king himself.