By LESLIE Alfredsson
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If you’re building a personal brand in
education or coaching, understanding how
to navigate social media effectively is key. After
months of exploring different platforms to position
Fearless Founders, I’ve gathered some valuable insights
that could help you on your journey. Here are my key take-
aways: Facebook: I’ve decided to completely dismiss Face-
book from my strategy—it doesn’t align with my goals and
isn’t worth the effort. Instagram: While it offers potential *
growth, Instagram’s algorithm often groups educators and
coaches with those promoting questionable schemes, which
can harm your brand’s reputation. I’ve also noticed that
videos with higher production quality often receive less
engagement compared to those that are more organic *
* and authentic. Finding the right balance *
here is important.
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TikTok: Despite the crowded
space, TikTok’s algorithm is highly precise
and does a great job of targeting specific audiences,
especially in business, startups, and expert niches. Linked-
* In: This remains my go-to platform for networking and *
generating high-quality leads. It’s perfect for reaching a refined
and a professional target audience that aligns with my objectives.
Twitter: Twitter is where I feel most at home. It’s a space where
I see continuous growth and where the algorithm is improving,
helping me connect more effectively with the startup ecosystem.
Instagram Strategy: Currently, I’m using Instagram primarily
as a visual showcase and to direct targeted campaigns, with–
out heavily investing in content creation. Content Creation:
Through my observations, I’ve found that I’m more com-
fortable creating videos and writing text than taking
pictures, which significantly influences my content
strategy. This preference has led me to focus on
producing quality, authentic content for Linked-
In and Twitter. TikTok Strategy: As for TikTok,
I’m still refining my approach, but I’m leaning
towards sharing more behind-the-scenes
content in Spanish.
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These insights have shaped my approach,
and I hope they can help you as you build your
brand in this space. Fearless Founders is here to
stay, and I’m excited for what’s ahead!
hashtag#PersonalBranding hashtag#SocialMediaStrategy hashtag#Coaching hashtag#Education hashtag#ContentCreation hashtag#LinkedInMarketing hashtag#TikTokStrategy hashtag#InstagramMarketing hashtag#TwitterGrowth hashtag#StartupLife hashtag#DigitalMarketing
GONG Jae Ok 